Best MBA in Marketing
An MBA in Marketing is a powerful credential for professionals looking to lead in brand management, digital marketing, market research, advertising, and consumer behavior. This specialization focuses on strategic marketing planning, data analytics, and customer engagement, providing graduates with the expertise to drive business growth in highly competitive industries.
According to the Graduate Management Admission Council (GMAC), MBA graduates in marketing earn a median starting salary of $120,000, making this one of the most lucrative business specializations ( GMAC). Additionally, the U.S. Bureau of Labor Statistics (BLS) projects that demand for marketing managers will grow 10% from 2021 to 2031, faster than the average for all occupations ( BLS).
A Marketing MBA specialization is ideal for professionals who want to develop brand strategies, analyze market trends, and implement data-driven marketing campaigns in the retail, tech, entertainment, and healthcare industries.
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What is an Online MBA in Marketing?
An Online MBA in Marketing allows students to gain advanced marketing expertise while maintaining work and personal commitments. These programs offer flexible learning formats, enabling professionals to immediately apply marketing theories and digital strategies in real-world settings.
Students in an online program will gain skills in market research, digital advertising, consumer analytics, and global marketing, ensuring they are prepared for high-level corporate marketing, e-commerce, and brand management roles. Many programs include hands-on projects, live case studies, and industry networking opportunities, providing an immersive experience even in a virtual environment.
What Are the Admissions Requirements for an MBA in Marketing?
Admissions requirements for an MBA in Marketing vary but typically include:
- Bachelor’s Degree – From an accredited institution, often in business, communications, or related fields.
- Work Experience – 2-5 years of professional experience in marketing or related industries is preferred.
- GMAT/GRE Scores – Some programs require standardized test scores, while others offer waivers.
- Personal Statement – Discussing career goals and why the applicant is pursuing an MBA in Marketing.
- Letters of Recommendation – Typically from employers or academic mentors.
- Resume – Highlighting marketing experience, leadership roles, and career achievements.
Is an MBA in Marketing the Right Specialization for You?
An MBA in Marketing specialization is best suited for creative, strategic thinkers who enjoy understanding consumer behavior, building brands, and leveraging digital trends. If you are passionate about advertising, social media strategy, product development, or analytics-driven decision-making, this specialization will provide the tools needed for career success.
Unlike other MBA specializations, such as Finance or Operations Management, an MBA in Marketing emphasizes brand positioning, customer experience, and market research. If you are drawn to business’s creative and analytical aspects, this program may be the best fit for you.
2025 Best MBA in Marketing Programs
Looking for the best MBA in Marketing programs? mbaschools.org ranks top schools to help you decide. Our list highlights programs that stand out for their quality, faculty, and career outcomes. We focus on what matters to students like you. Find a program that fits your goals and budget. Want to know how we rank these programs? Check out our ranking methodology for details.
St. Joseph's University-New York
Brooklyn, NY - Private 4-year - sjny.edu
Master's - MBA in Marketing
Concentration: Digital Marketing - Online Learning - Visit Website
St. Joseph's University-New York offers an online MBA in Marketing with a concentration in Digital Marketing, tailored for professionals aiming to master the digital marketing arena. This 36-credit program delves into consumer insights, e-commerce, and analytics, equipping students with the skills to lead in digital marketing strategies. The curriculum fosters emotional intelligence and teamwork, preparing graduates for high-demand roles in the digital marketing field. Highlights include a focus on e-commerce, analytics, and interdisciplinary learning. Requires GMAT.
- Online MBA in Marketing
- 36-credit comprehensive program
- Digital marketing concentration
- E-commerce and analytics focus
- Interdisciplinary team-based learning
Master's - MBA in Marketing
Concentration: Logistics - Online Learning - Visit Website
The online MBA in Marketing at St. Joseph's University-New York, with a Logistics concentration, is designed for professionals seeking to navigate the complexities of marketing logistics. This 36-credit program emphasizes consumer insights, quantitative analysis, and strategic thinking, preparing students for leadership in logistics and supply chain marketing. The program highlights interdisciplinary coursework, emotional intelligence, and real-world marketing scenarios. Requires GMAT.
- Online MBA in Marketing
- 36-credit program
- Digital marketing concentration
- E-commerce and analytics focus
- Interdisciplinary team-based learning
- Emotional intelligence emphasis
- Real-world marketing scenarios
Master's - MBA in Marketing
Concentration: Marketing Data Analytics - Online Learning - Visit Website
St. Joseph's University-New York's online MBA in Marketing with a Marketing Data Analytics concentration prepares professionals for the data-driven marketing world. This 36-credit program focuses on consumer insights, e-commerce, and quantitative analysis, blending emotional intelligence with technical skills for effective leadership. Highlights include a digital marketing focus, team-based learning, and a curriculum designed around real-world applications. Requires GMAT.
- Online MBA in Marketing
- 36-credit comprehensive program
- Digital marketing concentration
- Interdisciplinary course approach
- Team-based learning model
- Focuses on digital marketing skills
- Emphasizes emotional intelligence
- Concentrations in digital marketing
- Explores e-commerce strategies
- Develops quantitative analysis skills
Baker College
Owosso, MI - Private 4-year - baker.edu
Master's - 4+1 BBA/MBA Marketing
Online Learning - Visit Website
Baker College's 4+1 BBA/MBA in Marketing is a unique, accelerated program designed for students aiming to fast-track their career in marketing. This program seamlessly integrates undergraduate and graduate studies, culminating in both a Bachelor's and Master's degree in just five years. It focuses on equipping students with essential skills in digital marketing, strategic planning, and global market analysis. The curriculum is rich with practical learning opportunities, covering topics from social media marketing to international business strategies. Accredited by the IACBE, this online program is perfect for those seeking flexibility without compromising on quality. Requires ACT/SAT.
- 4+1 BBA/MBA Marketing Program
- 141 Total Credit Hours
- IACBE Accredited Program
- 100% Online Delivery
- Digital Marketing Curriculum
- Global Marketing Perspectives
- 5-Year Average Completion
- Minimum 3.0 GPA Required
- Taught by Industry Professionals
- Hands-on Learning Experience
McKendree University
Lebanon, IL - Private 4-year - mckendree.edu
Master's - MBA in Digital Marketing
Online Learning - Visit Website
McKendree University's MBA in Digital Marketing is tailored for professionals aiming to master the digital marketing realm. This online program stands out by offering a curriculum that dives deep into digital strategies, social media, and analytics, preparing students for the demands of the modern marketing world. With the ability to finish in just 12 months, the program is designed for those seeking to quickly advance their careers. It emphasizes practical skills in digital marketing trends, brand community engagement, and content strategy, ensuring graduates are well-equipped to lead in a digital-first business environment. Requires GMAT.
- Online flexible format
- Completed in 12 months
- 36 total credit hours
- Digital marketing concentration
- Focuses on digital strategies
- Social media marketing skills
- Marketing analytics training
- Competitive industry advantage
Southwest Minnesota State University
Marshall, MN - Public 4-Year - smsu.edu
Master's - MBA
Concentration: Marketing - Campus Based - Visit Website
Southwest Minnesota State University offers an MBA with a Marketing Concentration designed for professionals aiming to excel in the global business arena. This program provides an in-depth understanding of strategic marketing, competitive analysis, and product development, ensuring graduates are well-prepared to lead in fast-paced business environments. With a curriculum that emphasizes real-world applications, students learn to craft innovative marketing strategies that drive success. The program is ideal for those looking to advance their careers in marketing with a blend of theoretical knowledge and practical skills. Requires GMAT.
- Marketing Concentration Available
- Global Business Focus
- Competitive Marketplace Preparation
- Course Details in Catalog
- Advising Guide Available
Lindenwood University
Saint Charles, MO - Private 4-year - lindenwood.edu
Master's - Master of Business Administration (MBA)
Concentration: Marketing - Online & Campus Based - Visit Website
Lindenwood University offers a Master of Business Administration (MBA) with a concentration in Marketing, designed to equip students with the expertise needed for leadership roles in the dynamic field of marketing. This hybrid program blends online and on-campus learning, providing flexibility for working professionals. The curriculum covers essential marketing areas such as advertising, sales management, and international marketing, combining theoretical knowledge with practical application. Graduates emerge with strategic marketing skills ready to tackle challenges in various industries. Highlights include diverse marketing emphasis areas, a balance of theory and practice, and the convenience of St. Charles/St. Louis campus locations. Requires GMAT.
- On-campus, online, blended formats
- Marketing emphasis areas diverse
- Theoretical and practical learning
- St. Charles/St. Louis campus
- Flexible professional program
Molloy College
Rockville Centre, NY - Private 4-year - molloy.edu
Master's - MBA in Marketing
Online Learning - Visit Website
Molloy College's MBA in Marketing is tailored for aspiring leaders aiming to excel in the fast-paced marketing sector. This online program merges theoretical knowledge with practical applications, focusing on both digital and traditional marketing landscapes. Students benefit from a curriculum designed to foster strategic thinking, creativity, and analytical skills, preparing them for high-demand roles in brand management, market research, and beyond. With a flexible schedule and small class sizes, the program ensures personalized attention and a collaborative learning environment. Molloy's commitment to affordability and academic rigor makes this MBA a standout choice for professionals seeking to advance their careers without sacrificing quality or work-life balance.
- Fully online MBA format
- 33 total credit program
- Marketing core courses included
- Multiple career path options
- Flexible learning schedule
- Covers digital and traditional marketing
- Small class sizes
- Experiential learning approach
- Affordable private institution
- Specialization in marketing strategy
Southeastern Oklahoma State University
Durant, OK - Public 4-Year - se.edu
Master's - Master of Business Administration
Concentration: Marketing - Online Learning - Visit Website
Southeastern Oklahoma State University offers an online Master of Business Administration with a Marketing Concentration designed for professionals aiming to elevate their marketing expertise. This program stands out for its focus on modern marketing strategies, including consumer behavior and social media marketing, tailored for the digital age. It provides a comprehensive curriculum that blends core business principles with specialized marketing knowledge, enabling graduates to lead in various industries. Notably, the program is accessible with no GMAT requirement, a competitive tuition of $11,400, and the flexibility to complete in as little as 12 months, making it an ideal choice for working professionals seeking advancement.
- 100% Online MBA Program
- Total Tuition: $11,400
- No GMAT Required
- 12-Month Completion Option
- Concentration in Marketing Leadership
- Focuses on Consumer Behavior
- Social Media Marketing Courses
- Minimum 2.5 GPA Requirement
- 30 Total Credit Hours
- Next Start Date: 3/10/25
Calvin University
Grand Rapids, MI - Private 4-year - calvin.edu
Master's - MBA
Concentration: Marketing - Online Learning - Visit Website
Calvin University's Online MBA in Marketing is tailored for professionals aiming to excel in the fast-evolving marketing landscape. This program stands out for its focus on digital marketing strategies and media production, offering a curriculum that blends theoretical knowledge with practical applications. Students benefit from the flexibility of online learning, with the opportunity to complete the program in as little as 13 months. Notably, the program waives the GMAT requirement for applicants with a 3.0 GPA, making it accessible to a broader range of students. With a cost-effective tuition rate and multiple start dates, it's designed to fit the schedules of working professionals.
- 100% online program
- 13-25 months duration
- 36 total credit hours
- No GMAT required with 3.0 GPA
- Cost per credit: $673
- Two specialized marketing tracks
- Flexible 7-8 week terms
- Career-focused curriculum
- Multiple start dates available
Master's - MBA
Concentration: Marketing with Media Production - Online Learning - Visit Website
Specializing in Marketing with Media Production, Calvin University's Online MBA program is ideal for those looking to deepen their expertise in creating compelling marketing content. The program emphasizes hands-on learning in digital marketing and media production, preparing graduates for leadership roles in the industry. Its online format offers unparalleled flexibility, allowing students to balance their studies with professional commitments. A standout feature is the absence of a GMAT requirement for eligible candidates, coupled with an affordable tuition structure. The program's duration of 13-25 months accommodates varying paces of study, ensuring a personalized educational experience.
- 100% online program
- 13-25 months duration
- 36 credit hours
- No GMAT required
- $673 per credit hour
- Two marketing tracks available
- Flexible 7-8 week terms
- Minimum 3.0 GPA admission requirement
- Multiple career opportunities
- Focuses on marketing strategy
Concordia University-Wisconsin
Mequon, WI - Private 4-year - cuw.edu
Master's - MBA in Strategic Marketing
Online Learning - Visit Website
Concordia University-Wisconsin's MBA in Strategic Marketing is tailored for professionals aiming to master marketing strategies without the GRE barrier. Priced at $725 per credit, this 36-credit program blends online and on-campus learning, focusing on market segmentation, media promotion, and social media marketing. It's designed for those with a minimum 2.75 undergraduate GPA, offering flexibility for working professionals and a post-baccalaureate certificate option. The program stands out for its strategic marketing focus and practical skills development, preparing graduates to navigate the evolving business world confidently.
- Online and on-campus options
- 36 total credit hours
- Cost per credit: $725
- No GRE required
- Minimum 2.75 undergraduate GPA
- Flexible for working professionals
- Strategic marketing focus
- Practical marketing skills development
- Post-baccalaureate certificate available
Fitchburg State University
Fitchburg, MA - Public 4-Year - fitchburgstate.edu
Master's - Master of Business Administration in Marketing
Online Learning - Visit Website
Fitchburg State University offers an online Master of Business Administration in Marketing tailored for professionals aiming to excel in the marketing field. This 12-month program, priced at an affordable $13,080, focuses on imparting essential marketing skills such as market research and strategic communication without the need for a GMAT. With flexible start dates and a requirement of a 2.8 undergraduate GPA, it's designed to fit into the busy schedules of working individuals. Accredited by IACBE, the program prepares graduates for leadership roles like Marketing Manager or Chief Marketing Officer, making it a smart choice for career advancement.
- Online MBA in Marketing
- $13,080 total tuition
- 12-month program
- 30 total credit hours
- No GMAT required
- Multiple start dates annually
- IACBE accredited program
- 2.8 minimum undergraduate GPA
- Professional resume required
- Career growth potential
MBA in Marketing Curriculum: What Classes Will I Take?
Most MBA in Marketing programs take 1-2 years to complete, depending on whether students enroll full-time, part-time, or in an accelerated format.
Core Courses in an MBA in Marketing
The curriculum for a Marketing MBA specialization blends data-driven decision-making with strategic marketing leadership through courses such as:
- Consumer Behavior & Psychology
- Digital Marketing & Social Media Strategy
- Brand Management
- Market Research & Data Analytics
- Advertising & Promotions Management
- Pricing Strategy & Revenue Optimization
- Product Innovation & Lifecycle Management
- Global Marketing Strategies
Many programs also incorporate real-world marketing projects, including brand strategy consulting, digital marketing campaigns, and competitive market analysis. Some students complete internships with major corporations, advertising agencies, or startups to gain hands-on experience before graduation.
What Career Options Do I Have with an MBA in Marketing?
A Marketing MBA specialization prepares graduates for high-impact roles in various industries. Typical job titles include:
- Marketing Manager – Develops and implements marketing strategies for products and services.
- Brand Manager – Oversees brand positioning, messaging, and growth strategies.
- Digital Marketing Director – Leads online marketing efforts, including SEO, PPC, and content strategy.
- Chief Marketing Officer (CMO) – Drives overall marketing vision and strategy for a company.
- Market Research Analyst – Analyzes consumer data to optimize business decisions.
Salary Expectations
Salaries for MBA in Marketing graduates vary based on experience, industry, and location. According to GMAC and the BLS, marketing professionals with an MBA typically earn:
- Marketing Manager – $95,000 – $140,000
- Brand Manager – $100,000 – $150,000
- Digital Marketing Director – $110,000 – $180,000
- CMO – $180,000 – $300,000+
- Market Research Analyst – $80,000 – $120,000
Take the Next Step Toward a Leadership Role in Marketing
An MBA in Marketing provides the analytical and creative expertise needed to excel in brand management, digital strategy, and market research. Whether you want to lead a global marketing team, launch your brand, or innovate in the digital space, this degree will give you the knowledge, skills, and network to achieve your career goals.
Explore top-ranked MBA in Marketing programs today and start advancing your career.
Sources
- Graduate Management Admission Council (GMAC). (2023). Corporate Recruiters Survey: Hiring Trends for MBA Graduates. Retrieved from https://www.gmac.com/
- U.S. Bureau of Labor Statistics. (2023). Occupational Outlook Handbook: Marketing Managers. Retrieved from https://www.bls.gov/